Insights into Fashion and Tech event at Lyst Studios

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We had one of our most successful events yet earlier this month, where we were joined by more than 100 fashionistas (and a bunch of guys, too!) at Lyst Studios in Hoxton for an event that dove into how tech is playing an increasing role in fashion.

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Our panel was led by Tech City News‘ Sinead O’Brien with Sarah Vigrass, Strategic Projects Director at Lyst, Torie Chilcott, Co-Founder of Rockabox, and Giacomo Summa, CEO & Founder of Stylect app.

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The knowledgeable panel gave interesting insights into the future trends and development as fashion becomes increasingly digital.

Some of the key takeaways included:

Mobile is becoming a substitute for magazines as a source of entertainment, which is one reason why the Stylect app is working. The “gamification” of swiping through shoes like many of us do on Tinder creates instant gratification.

Gamification is also seen in Rockabox’s interactive and fully shoppable tablet magazine created for Monsoon. Game elements entice users to interact, share and, ultimately, buy.

We need to work to bridge the gap between offline and online, because in-store shopping will never go away. Collecting data when you shop online could mean getting “pinged” on your mobile when you’re near a specific store and a product of theirs that you’ll love is on sale.

While an increasing amount of consumer traffic comes from mobile, (for Lyst, it’s currently 40%) we’re still mostly just browsing on mobile. People don’t yet trust that purchasing through their phones is secure.

All in all, we think everyone walked away with important bits of information on where fashion is headed as technology continues to play a larger role.

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