5 take aways from our dating app event

With February comes St Valentines Day. If you’re a single Girl in Tech, I imagine you may have taken the app store by storm, checking out the latest ways to get that date in your calendar to turn into something successful.


If so, I want to share 5 take aways from our Girls in Tech dating app event that, though maybe not always surprising, give a little insight into the technology we’re using.

1. Show me the money

Most of these apps are on a freemium model – and are looking to make revenue by offering a premium upgrade (such as improved targeting algorithms or filtering by looks), side marketing opportunities, or by selling data. So watch-out girls and be patient, the next generation of swipes will be smarter.

2. Ratio

Except for Dattch, the ratio of women & men among most dating apps is close to 80/20 percent… Will Antidate feedback change the ratio in the coming months? Who knows – but rest assured girl, that means you’re still a scarce resource, and any boy you swipe yes to should feel privileged. Yes, you got da power.

3. Selfie stick

Profile pics with another person on your side or in black and white are a NO-NO! Why would you do that in the first place?! By the way, cats are allowed for men and do not count as a person.


Even this guy is shocked you dared use a black and white pic of yourself


4. Watch out weirdos

Apps are not forcing people into behaviours they would not have without them but they definitely shaking up a society’s belief that you will spend your life with one person. Choose your app wisely: gay guys looking for a relationship? Swipe no to Grinder and yes to Tinder. Don’t want to be seen by your current boyfriend on a dating app or by your ex that you have gotten back on the market? Try out Antidate.

5. Love is a swipe or two, or several, away

The closer we get to the weekend, the more we swipe. We don’t know if it’s because we’ve consumed all we had to get from that guy we met last Saturday on Wednesday or if it is linked to alcohol consumption. Perhaps both?

Did you match?

Did you find a match?


Want to read more about dating apps? Our lovely Girls in Tech bloggers wrote the ten reasons why lesbians should try online dating and a nice opinion piece, Love, Aptually, looking at how these apps do change the game. Enjoy!

Finally, if you were at the event and downloaded the app, we would love to hear from you and your experience of these apps. Tell us in a blog, in our comments here or just tweet @girlsintech_uk

Wishing it was St Valentines everyday,


@josephinegoube from GIT

Dating Apps, Sex & Tech: Event Recap

What’s in the app store for our love lives these days, and is technology making finding one another easier or sleazier?

Girls in Tech invited the people behind London’s popular dating apps to consider these questions at our February panel event at Lyst Studios in Hoxton Square, Shoreditch.


Dating, Sex & Tech brought a full room of over 150 guys and gals to listen to the founders and directors of successful dating apps 3nder, Happn, Antidate, and Dattch.

From left to right: Happn, 3nder, Anti-date & dattch

From left to right: Happn, 3nder, Antidate & Dattch

Moderated by Radhika Sanghani, the panel shared amusing insights into our dating behaviours. Data from across the apps pulled out similarities in behaviour, with highest interaction levels at evenings and weekends, notably Sunday evenings. In the visually-driven world of engagement, girls are very selective, while boys are less so, then filter potential parters out based on their successful matches.

Did you match?

Did you find a match?

Is love (or lust) a swipe away? It depends. 3nder, for example, created an un-matching rule if there had been no communication after three days between two matched accounts, pushing a model not aimed at instant gratification and limitless chat between random strangers, but at following up and acting on your desires. As 3nder founder, Dimo explains: “I want people to meet in real life. I want something to happen between people”.

Marie, head of Media at Happn

Marie, Head of Media at Happn

Marie from Happn insisted that the Happn app fixess a real life painful experience: you meet someone you are attracted to, and you miss the chance to talk to them. Happn registers all users you cross paths with during the day, so you’ll never have to ask that gorgeous blonde on the tube her number anymore, just wait for her to become a match. Which makes us think, should we spend more time at Waitrose instead of Tesco? It might improve the quality and attractiveness of the Happn feed.

I wish I had downloaded Happn that night.

So who downloads and uses these apps? Everyone! Even men download and try to use Dattch, the lesbian app. “5% of downloads are made by men. We have a system to recognise when that happens via social logins or asking for a proof of picture with ‘I love Dattch’ written on their hands.”


As for 3nder obviously, it is a little more of a niche so to speak – and Dimo, the app’s founder with over 300,000 users, says that it serves a large market of open-minded people. “People using my apps are often thanking me. They are people that used Tinder or other dating apps and for whom the experience wasn’t so great. My app is straightforward, so there is no surprise for users at both ends.”

On the other hand, Antidate, an app that gives all the power to women to pick who they want, might attract women fed up with being constantly pinged or those looking for a little more privacy and less exposure. The two young women who founded the app last July will hopefully tell us their discoveries in the coming months.


We were delighted to see many attendees stay after the event to network and talk to the panelists, as well as numerous people downloading the apps during the event and afterward.

The event generated lots of great questions on twitter and from the attendees as well, such as “What’s the business model of your apps?!” “Do you think you can retain users, because it’s easy to opt in and out of your apps. The instant gratification feeling can last only a moment…”


Girls in Tech team member, Alessia, took glam pictures on the night that you can all find on her Flickr among other GIT events. On our end, we wrote 5 take-aways that we found interesting to share and have added the write-ups of our lovely blogger attendees – because they were too good not to.


A HUGE thank you to our partners; our host LYST for their stunning gallery space, LY London for taking care of our PR and MOO for their continued sponsorship and for the takeaway booklets (which have a cheeky discount code on the back for our members).

We hope you enjoyed the event, please send feedback and any requests for future events to gitlondon@gmail.com.

Wishing you a happy St Valentines everyday,


@josephinegoube from GIT

Announcing the Girls in Tech Catalyst Conference in Phoenix, Arizona

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#GITReady to be inspired! The annual Catalyst Conference, hosted by Girls in Tech, is coming to downtown Phoenix from Sun., April 26 through Tues., April 28 at the Hotel Palomar! We hope you’ll join us to mix, mingle, and hear from a premier selection of outstanding women leaders and entrepreneurs.

“We’re more than excited to host this premiere tech conference in Downtown,” said Phoenix Mayor Greg Stanton. “Women at the forefront of the technology and start-up industry will have an opportunity to experience first-hand Phoenix’s rapidly growing entrepreneurial ecosystem and innovative community.”

GIT Founder and CEO Adriana Gascoigne is stoked, too: “There’s excitement and energy buzzing in downtown Phoenix, and Catalyst attendees are going to feel that” said Gascoigne.  “Amazing things can happen when one woman helps another – and together we’re going pave the path for future industry leaders.”

Prepare for more than 40 notable female speakers including presidents, CEOs, entrepreneurs, bloggers, and leaders in the tech industry and STEM fields. All who attend will get to choose from workshops, panels and hands-on resources to help advance women in technology careers.

This conference is just around the corner! Register today at http://catalyst.girlsintech.org/attend/ (members get 15% off with code ‘gitccmem2015’).

Insights into Fashion and Tech event at Lyst Studios

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We had one of our most successful events yet earlier this month, where we were joined by more than 100 fashionistas (and a bunch of guys, too!) at Lyst Studios in Hoxton for an event that dove into how tech is playing an increasing role in fashion.

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Our panel was led by Tech City News‘ Sinead O’Brien with Sarah Vigrass, Strategic Projects Director at Lyst, Torie Chilcott, Co-Founder of Rockabox, and Giacomo Summa, CEO & Founder of Stylect app.

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The knowledgeable panel gave interesting insights into the future trends and development as fashion becomes increasingly digital.

Some of the key takeaways included:

Mobile is becoming a substitute for magazines as a source of entertainment, which is one reason why the Stylect app is working. The “gamification” of swiping through shoes like many of us do on Tinder creates instant gratification.

Gamification is also seen in Rockabox’s interactive and fully shoppable tablet magazine created for Monsoon. Game elements entice users to interact, share and, ultimately, buy.

We need to work to bridge the gap between offline and online, because in-store shopping will never go away. Collecting data when you shop online could mean getting “pinged” on your mobile when you’re near a specific store and a product of theirs that you’ll love is on sale.

While an increasing amount of consumer traffic comes from mobile, (for Lyst, it’s currently 40%) we’re still mostly just browsing on mobile. People don’t yet trust that purchasing through their phones is secure.

All in all, we think everyone walked away with important bits of information on where fashion is headed as technology continues to play a larger role.

Women’s Entrepreneurship Day with Virgin Startup


What an amazing opportunity it was to work with Virgin Startup for their Women’s Entrepreneurship Day event on 19th November, as part of Global Entrepreneurship Week 2014.

The event took place at a beautiful, rustic location north of Old Street and had more than 100 existing and aspiring entrepreneurs. After chatting with many of the women in attendance, it was clear that most of them were primarily looking to connect with others and gain inspiration from others’ accomplishments.

Goodies for the event were even served up by business owners who had been through Virgin Startup’s programme themselves, a unique approach indeed. One such company was Dark Matters, dishing out fudgy, moist, chocolately chunks of oh-so-heavenly brownies.


Mmmmmm! Anyway, back to the event…

We set up our own Girls in Tech stand, which attracted many interested women, keen to find out more about our mission and monthly events.


The day was jam-packed with individual talks, including baby food mogul Annabel Karmel and founder of Ann Sumers, Jacqueline Gold, as well as panels with women representing big companies like Google and Ocado.


Some of our favourite quotes from the day:

“Quit talking about it, just get on with it.” – Sharmadean Reid, founder of WAH Nails

“Don’t tell someone your idea and ask what they think about it, ask why they think it will fail.” – Annabel Karmel

“Think about why you got here and how you got here – and what difference you want to make. Everyone has a story.” – Business consultant Madeline McQueen

Finally, let’s not forget about the delicious lunch delivered by the lovely ladies behind Lunch Box London.


It’s very clear from the events we run, plus those we run along with others, as well as the events we attend, that getting women together in a positive environment is the best way to bring empowerment to all. You can feel how the energy in the room lights everyone up, and everyone walks away with the tools they need to either improve their startup or get started on an idea they’ve been thinking about for a while.

Thank you again to Virgin Startup and everyone involved who made this amazing day possible. We cannot recommend Virgin Startup enough if you are looking for a business loan to get yourself started. They provide access to funding and mentoring, which you can find out more about here. We can’t wait to work together again!

Join us for a Christmas bash with London’s women in tech!

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Girls in Tech London along with Ada’s List, GeekGirl Meetup, and Women@Campus are teaming up to ‘Tech The Halls’ this Christmas!

Grab your ugliest xmas jumper and join us from 6pm on December 4th to ’tis the season and celebrate everything wonderful about 2014, women in tech style.

How do you get a ticket?

We want to hear from you! Simply get in touch (yep, guys too) & tell us one thing you’ve accomplished this year that you’re proud of.

Spaces are limited, so get back to us quickly and please make sure you know you’re able to come!

Hacking your Happiness in London next week

Hacking Happiness logoThere’s only one week left until the Hacking Happiness Summit and we are all very excited for the fusion of technology and mindfulness here in London. It is aimed at hacking your own mind and body to get the best out of it, and doing so by introducing attendees to new concepts and tools as well as providing hands on workshops and talks. Tickets are running out but you can still get 30% of tickets until the end of the day with code HAPPY1411 .

The conference focuses on human potential, performance and wellbeing, and exploring the technology and science-driven tools that are developing to enhance these. The summit takes place over the 13th -15th November in London, with satellite events including lectures, meditiation and yoga aroudn London, and a conference with a jam-packed schedule of experts on productivity, meditation, nutrition, psychologists and fitness.

Tickets are still available here and you can browse hacking-happiness.co for a rundown of what’s going on. See you there!

Win a ticket to Virgin StartUp’s Women’s Entrepreneurship Day event!


As part of Global Entrepreneurship Week 2014, we’re working with Virgin StartUp to host a very special event to celebrate Women’s Entrepreneurship Day on 19th November.

The aim is to support women who want to start their own business, or take their existing startup to the next level. The event will share a breadth of insight, as well as provide access to practical support for over 100 female entrepreneurs.

Want to win a free ticket to this event? As long as you are a woman starting a tech business (or want to take yours up a notch), and you are available and in Central London on 19th November from 9:30-15:00, you qualify!

Simply get in touch with us introducing your idea and how attending this event will benefit you.

For more information on Virgin StartUp and this event, visit their website.

My experience at this year’s TechCrunch Disrupt Europe

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Photo credit: Dan Taylor, Heisenberg Media

This post was written by Hannah Samano, the winner of our TechCrunch Disrupt Europe 2014: London all-access pass giveaway. 

What happens when you mix Twitter and an ancient form of Japanese poetry? For me the result was a ticket to TechCrunch Disrupt, one of the most anticipated tech conferences in the world. Girls in Tech had a ticket to give away to the finest tweeter, and so the task of producing a 140 character tour de force came about. So into the frenzied stream I sent forth what would be the most successful 17 syllables of my life so far, praise be to the ever-efficient haiku:

‘For it’s in the name –
Tech Han goes insane for this.
Help the finalist.’

A few hashtags and a couple of days later, I found myself on a train down to London from Durham, where I’m currently finishing my degree. Having worked in a Parisian tech startup last year, I knew that Disrupt was a big deal. It’s like the tech world’s most dangerous concoction of fresh startups, groundbreaking innovation and big-name speakers (with a healthy helping of VCs on the side) ready to shift the scene… which makes for one pretty exciting conference.

Amidst the sea of Macbook Airs, I sat and listened to some really inspiring talks over the two days. To name just one, Neelie Kroes, the outgoing European Commissioner for the Digital Agenda. This remarkable woman who has worked wonders for the European digital age, including making substantial progress towards creating a single European telecoms market, spoke encouragingly to the startup community, urging ‘all those youngsters who have interesting business models’ to apply for EU funding.

Another of my favourite speakers was Michael Acton Smith, the founder of kids entertainment company Mind Candy. Acton Smith could be described as the Russell Brand of the tech world, but underneath his eccentric demeanour is a serious business mogul, whose company was valued at $200 million in July 2011. That said, Acton Smith talked honestly about the difficulties his company has faced of late, with a significant drop in revenues and cuts of almost 50% to his workforce. But he insisted that being an entrepreneur is a mixed bag: ‘There are crushing lows and soaring highs… it’s exciting and terrifying, but it’s the best job in the world.’

One of Disrupt’s most famed elements is the Startup Battlefield, which sees a select few startups pitching to become Disrupt’s annual winner. It was so fun to watch small groups of motivated individuals from all over the world presenting their new ideas. To name a few, I thought Lobster seemed smart – a marketplace that allows you to buy images from social media platforms for commercial use. I also liked IO, a social concierge offering lifestyle and travel recommendations that talks to you in a messenger app (if you’ve seen the film ‘Her’, you know what I mean). But the Battlefield’s winner saw the great German guys and their brainchild, Crate.io (a service to set up big data backend servers), take away the £30,000 cheque and the Disrupt Cup.

If you’ve caught wind of HBO’s ‘Silicon Valley’, then you might already have a visual idea of what Disrupt looks like, thanks to their parody at the end of season one. I kid you not, HBO’s version isn’t too far from the truth. The buzz and the feeling that the people at the conference actually have the power to ‘disrupt’ the status quo is real. I loved every minute of the two-day whirlwind, and being amongst some of the most influential people in the tech world was an incredible opportunity for me. About 250 tweets and a train-ride later, I’m now back in my quiet university town of Durham, wondering whether it was all a dream. I met some wonderful people working on some really great projects, who I hope to get properly involved with when I graduate in June. In the meantime, it’s back to Twitter, and back to my dissertation.

Angela Bates: How to apply & succeed with IBM’s Global Entrepreneurship Program

Girls in Tech met with Angela Bates, the leader of IBM Global Entrepreneur and Startup programmes for the UK and Ireland, to discuss entrepreneurship and tips to successfully apply to IBM Global Entrepreneur and Startup program.

Find out more about the program and meet Angela at Girls Night Out IBM networking event this Thursday October 2nd 2014. The event is organized by IBM in partnership with three major female London tech groups together: TLA London Tech Women, Stemettes and naturally Girls in Tech!

There has been a lot of talk about women leadership recently. What does it mean for you to be a “leader” in your work? 

In my role as leader of the IBM Global Entrepreneur programme, it’s about bringing people together to do new, innovative things. I connect entrepreneurs with investors, startup organisations, clients and other IBM’ers to help build their software solutions and grow their business in partnership with IBM. It’s also important to be visible, deliver on your promises, plan your career and manage your work-life balance.

What do you perceive being the common trait of success from the members in your programme? Can you describe the moment when, after entering the programme, they start maturing and taking off with their business? Is there a common pattern? 

There are a number of criteria I look for in a technology startup, but foremost is they need a really great team. A team that understands their customers and the problem they are trying to solve and how uniquely their solution fixes those problems.They also have partnering in their DNA and actively seek to build an ecosystem around them to keep them on track. We understand that a great team sometimes needs to pivot their business a few times before they become successful, so IBM Global Entrepreneur offers a 3-year technology partnership with tech startups. During this time we explore how integration of IBM technology into the startups’ solution might opens up additional revenue streams for us both.

If you had three good pieces of advice for girls starting a company what would it be? 

Be relentlessly curious and actively seek opportunities to build your ecosystem and take advice.

Embrace change as it allows you to grow the business and help your company stay competitive

Don’t be afraid to fail – successful businesses often pivot several times before making it big

What are your tips to apply successfully to the program?

To apply for the Global Entrepreneur progamme, your business needs to be privately held and less than five years old. It also needs to be actively engaged in or will develop a software-based product or service. Think about how your software solution aligns with IBM growth initiatives, such as cloud, big data, analytics, mobile, social, and security. You should also consider what you are looking for from a technology partnership with IBM.

What are things you have learnt in your career that you wished you had known earlier?

It doesn’t matter how good you in your field, without guidance, advice, or mentorship it’s impossible to reach the top!


Meet Angela this Thursday 2nd of October at Shoreditch Village Hall for a night of female tech networking to learn more about opportunities for Girls in the London Tech Industry as well as with IBM. Your free ticket here.